CityMD

9 out of 10 millennials would rather walk around sick than go to the doctor. Ew. So we turned all of NYC into spokespeople to tell their infirm, infectious friends about CityMD.

Clio Health Bronze // Clio Shortlist // LIA Finalist

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SOCIAL + OOH

We invited the city to tweet their own sick friends about CityMD, then we posterized their pleas on the subway.

Created with Chris Cannon, JP Gomez, Susan Lee