We turned TikTok's most viral grandma/Earth’s most beloved human into the Nutella Nonna, the official expert on Nutella holiday treats who gives out baking advice, awesome prizes, and the chance to have your own recipe be “Nutella Nonna Approved.” Which is like earning three Michelin stars but more prestigious and rare.
Social Impressions: +375% over goal // Social Engagement: +182% over goal
AdAge Creativity Pick AdAge “Granfluencers” Little Black Book Media Post PR Newsire
Created with Tanya Bechara, Chris Cannon, JP Gomez, Steph Vicari
WORLD NUTELLA DAY
For World Nutella Day (it’s a thing) we got the whole internet and a horse to make a ridiculous chain video. Full disclosure, the tenacious bop with original lyrics will be stuck in your head until you breathe your last breath.