After 170 years in the Hollow Tree, Keebler needed a new way to connect with modern families. So, for the first time ever, we brought Ernie and his friends into the real world with a fresh campaign that spoke parents’ language. Well, almost.
Elf-olution
Updating timeless characters is no small task. Even if they wear 1-inch aprons. But imho they look fresh as a Fudge Stripe right outta the tree oven.
Created with Chris Cannon, JP Gomez, Erynn Mattera, Tanya Bechara